Search for tag: "campaign"

COMM 3440 Situational Analysis

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COMM 3440 PR Plan Overview

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WIN_20240906_12_00_23_Pro

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3400 - Theory & Research

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COMM 3400 Entertainment PR

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Video Recording - Sat Jul 27 2024 22:27:42 GMT-0700 (Pacific Daylight Time)

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COMM 3400 Week 12 Assignments

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Advertising Ethics & Regulation

Advertising ethics and legal regulations for the industry.

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COMM 3400 R.A.C.E

Zoom Recording ID: 7447713589 UUID: YO3cVadhQlifk4pkJCNrMw== Meeting Time: 2024-05-31 08:10:02pmGMT

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Nixon 1960 Campaign Ad

Richard Nixon/Henry Cabot Lodge campaign ad. This was one of our more interesting elections in history. John F. Kennedy and Lyndon B. Johnson won with four fewer states and only carried 0.2% more of…

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COMM 3400 Strategy and G.O.S.T. Planning

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COMM 3400 PR History

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Muckrakers... or Investigative Journalists?

An essential part of any functioning democracy - the press helps to make governments accountable for their actions; but when the first investigative reporters started working in the United States,…

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A Brief History Of The Man Who Brainwashed America: Edward Bernays

A Brief History Of The Man Who Brainwashed America: Edward Bernays While no single man can take full credit for the rise of American advertising, Edward Bernays certainly deserves more than…

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Audience Analysis: Determining the Needs of Your Audience

Every time you create something, whether it is a business proposal, an advertisement or a research project, you need to consider the needs of your audience, which typically requires you to conduct an…

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Creativity

Creativity in advertising campaigns

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