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This is an introduction to a small series on understanding the target audience. Later episodes look at demographics and psychographics
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Every time you create something, whether it is a business proposal, an advertisement or a research project, you need to consider the needs of your audience, which typically requires you to conduct an…
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Audience segmentation in advertising.
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This video is for UNLV students enrolled in COM 404 - Principals of Persuasion. This video lecture is the final in a series, it describes nine different marketing and advertising strategies used in…
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This video is for UNLV students enrolled in COM 404 - Principals of Persuasion. This video lecture is the third in a series, it details the advantages and limitations of four communication channels…
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This video is for UNLV students enrolled in COM 404 - Principals of Persuasion. This video lecture is the second in a series, it describes four different types of messages used in political campaign…
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This video is for UNLV students enrolled in COM 404 - Principals of Persuasion. This video lecture is the first in a series describing how theories and concepts of persuasion can inform political…
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